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TutorialDirectionIntermediate 10 min
By Joey Brass · Updated Jul 18, 2026

A brand spot, end to end

Take one idea from a logline all the way to a finished, scored spot.

A brand spot in Breme goes from a single logline to a finished, scored film inside one project. Breme turns your line into a script, pulls the recurring characters, locations, and props into reusable elements, boards every shot, generates the footage, then lets you edit and score the cut without leaving the app.

Before you start
  • A free Breme account
  • A rough idea or logline
  1. 1

    Start from a logline

    Open a project and turn a single line into a working script. Keep it about the feeling you want, the rest follows.

    A minimal luxury EV, the Echelon, driving a coastal highway at dawn. Calm, cinematic, aspirational.

  2. 2

    Break it into elements

    Breme reads the script and pulls out the recurring characters, locations, and props as reusable elements, your production bible.

    Echelon, the hero vehicle
    The interior cabin location
    The driver

    See the Build a production bible tutorial to go deeper on elements.

  3. 3

    Board the shots

    Each scene becomes a numbered shotlist, then a frame for every shot, consistent with your elements.

    Shot 1, master
    Shot 2, close-up
    Shot 3, extreme close-up
    Shot 4, close-up
  4. 4

    Generate the shots

    Turn any board panel into footage. The look holds because every shot draws on the same elements.

  5. 5

    Edit and finish

    Refine any shot in place, then add a score and export the cut. No round trips to another app.

    Editing a video in place and Score and finish a clip cover these last steps.

Common questions

How long does a full spot take?

A short spot can go from logline to finished cut in an afternoon. Each stage, from script to elements to board to generation to scoring, runs inside the same project so there are no handoffs.

How does the look stay consistent across shots?

Every shot draws on the same reusable elements, so the hero product, cast, and locations look identical from the first frame to the last.

Can I start from just an idea?

Yes. A one-line logline is enough to begin. Breme drafts a working script from it and you refine from there.

Try it yourself

Everything here takes a few minutes in Breme.

Start your first production